AI Insights · Timothy · April 2023
Top 5 Beauty Retail Apps on iOS in France for Q1 2023
In Q1 2023, the top beauty retail apps on iOS in France showed varied performance trends in weekly downloads and active users. Detailed insights reveal how each app fared over the quarter.
Performance of Top 5 Beauty Retail Apps on iOS in France for Q1 2023
The first quarter of 2023 saw interesting trends in the performance of the top beauty retail apps on iOS in France. Here is a detailed look at the download and active user metrics for the leading apps in this category.
SEPHORA - Maquillage, Parfum experienced fluctuating weekly downloads. The highest downloads were approximately 16.7K in the week of January 9, while the lowest was around 6.7K in the last week of March. Active users peaked at 66.1K in the week of January 9 and saw a gradual decline to about 50.4K by the end of the quarter.
Nocibé showed a relatively stable download pattern, ranging from 5.4K to 3.0K. Active users were more consistent, with a peak of 12.7K in early February and a low of around 9.4K in late February.
Beauteprivee - Ventes privées had a slow start but showed an increase in weekly downloads, reaching a high of 5.5K in mid-March. The active user count fluctuated, peaking at 32.5K in early March and ending the quarter at approximately 28.4K.
BEAUTY BAY maintained a steady download rate, with numbers ranging from 1.8K to 1.1K. Active users remained relatively stable throughout the quarter, averaging around 12.8K, with a slight dip to 11.8K in the final week of March.
Notino: profumi e cosmetici saw significant spikes in weekly downloads, notably reaching 3.8K in the last week of March. Active users showed a steady increase, peaking at 8.2K in the final week of the quarter.
These insights are based on data from Sensor Tower. For more detailed analysis and further insights, visit Sensor Tower's website.
